About the Game

The London 2012 emblem combines the power of the Olympic rings and the city of London together. The emblem is the number 2012. It is universal and understandable worldwide. The emblem is simple, distinct, bold and buzzing with energy. Its form is inclusive yet consistent and has incredible flexibility to encourage access and participation. It feels young in spirit, full of confidence, certainty and opportunity.

London 2012 Mascot - Wenlock

Wenlock was created from the last drop of British steel used for the London 2012 Olympic Stadium. His name is inspired by Shropshire, a town where Much Wenlock Games were held. The light on his head is inspired by the lights on London’s iconic black taxis. The shape of the front of his head is identical to the shape of the Olympic Stadium roof. His eye is a camera lens, capturing everything he sees. The three points on his head represent the places on the podium where successful athletes stand to receive their medals.